Made From Scratch The Legendary Success Story of Texas Roadhouse

Rendering of a book: large white text Made From Scratch above a photo of a Texas Roadhouse sign glowing in a dark sky
From founder Kent Taylor, the incredible made-from-scratch success story of Texas Roadhouse.
Order today (opens a new tab/window)
Kent Taylor sitting at a wooden booth in a cowboy hat, enjoying a steak and a large draft beer

About the book

In Made From Scratch, the late business maverick Kent Taylor tells the legendary story of Texas Roadhouse and in the process reveals its recipe for success: embracing unorthodox business practices. Because isn’t it a little unusual for a company to do almost no advertising? Is it wild to give away free peanuts and rolls and keep prices low, even as costs rise, or to keep the menu basically the same since it opened? Does it fly in the face of reason to prohibit coats and ties at headquarters and to have a CEO who dressed like he was part of the landscaping crew?

These business practices might be unconventional, but they worked for Kent and Texas Roadhouse. What Kent and his Roadies cooked up is an island of misfits who are cool with being different. They love to have fun but are serious about following meticulous recipes to serve up hand-cut steaks, fall-off-the-bone ribs, made-from-scratch sides, ice-cold beer and irresistible fresh-baked bread. It’s Legendary Food, Legendary Service, the Texas Roadhouse way.

To show how this company became a staple of American dining and survived a once-in-a-lifetime pandemic, Kent took a trip back in time to offer the lessons learned from his pathbreaking life, revealing how a distracted kid from Louisville, Ky., created anything worthwhile at all.